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课程学分论文范文

　　本专业培养具备一定的经济学,数学基础,心理学和工程技术基础,掌握市场营销,管理学和工商管理的基本理论和基本知识,掌握营销方法与技巧,具有市场研究与营销策划,开拓市场与组织市场营销活动的能力,能较熟练地应用专业软件,阅读专业英语文献资料,并具有一定的科研能力.能在企事业单位,政府部门从事市场营销管理工作以及教学,科研工作,具有较高综合素质的管理学科的应用型人才.

　　三,培养规格及基本要求

　　 (一)知识目标

　　通过本专业学习,学生可以获得经济学基础,心理学基础,管理学基础理论

　　五,核心课程

　　论文范文思想和中国特色社会主义理论体系概论,英语,计算机基础概论,高等数学,管理学,微观经济学,市场营销学,市场营销调研,消费者行为学,广告学,营销渠道管理,营销策划

　　六,特色课程

　　双语课程:网络营销,国际市场营销,管理沟通

　　讨论式课程:营销策划

　　研究型课程:市场营销调研

　　创新创业型课程:创业管理,营销策划,产品策划与管理

　　七,学习年限:3-6年最低毕业学分:16 授予学位:管理学学士

　　课内总学时: 独立实践教学:35周+32学时八,培养方案的学分分配

　　类别必修学分选修学分合计比例通识课程 5+4 16 74 44.3% 学科基础课程 32+5 13 50 29.9% 专业课程 12+20 8 40 24.0% 第二课堂 3 3 1.8% 合计 12 40 167 100.0% 比例 76.0% 24.0% 实践教学 45.5学分比例 27.2%

　　九,专业特色

　　厚基础,掌握经济学,管理学,心理学,工商管理等学科基础知识;具有一定工程技术知识,集中选修8学分的工程技术类课程,熟悉某类行业,产品,技术和工艺知识.

　　市场营销专业按照工商管理大类招生,实行"1+3"的培养模式,第一学年为工商管理大类培养,主要修读通识课程和学科基础课程,第二学年进行专业分流,以学生自愿选择为原则进行择优录取.

　　浙江理工大学2017级市场营销专业教学计划表

　　课程类别课程性质课程归属大类课程

　　代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议周学时考核方式备注通识教育必修计算机信息类 02524 计算机基础概论 1.0 16 16 1 2 ▲ 1 人文艺术类 26433 名着选读 1.0 16 8 8 1 2 74509 思想道德修养与法律基础 3.0 48 32 16 2 3 74510 2.0 32 28 4 1 2 74516 3.0 48 42 6 1 3 73508 英语2 4.0 64 64 1 4 ▲ 2 73510 英语4 4.0 64 64 2 4 ▲ 63524 高等数学B1 5.0 80 80 1 5 ▲ 63525 B2 4.0 64 64 2 4 ▲ 03502 体育1 1.0 32 4 28 1 2 03503 2 1.0 32 4 28 2 2 04507 2.0 32 16 16 1 2 计算机信息类 2.0 32 32 2 2 1 学科基础教育必修 53608 1.0 16 16 1 2 53513 A 3.0 48 48 1 3 ▲ 51543 2.0 32 32 1 2 51566 A 3.0 48 48 2 3 ▲ 52540 3.0 48 48 2 3 ▲ 必修思想政治理论类 07501 形势与政策 2.0 128 3 综合类 04503 职业发展与就业指导 2.0 38 4 通识教育必修思想政治理论类 74514 论文范文思想和中国特色社会主义理论体系概论1 3.0 48 32 16 3 3 74515 2 3.0 48 32 16 4 3 2.0 32 32 4 2 ▲ 73014 2.0 32 32 3 2 ▲ 63519 概率论与数理统计A 3.0 48 48 4 3 ▲ 63564 A 3.0 48 48 3 3 ▲ 03504 体育3 1.0 32 4 28 3 2 03505 4 1.0 32 4 28 4 2 08501 1.0 36 21 15 4 3 5 学科基础教育必修 53604 2.0 32 32 4 2 ▲ 51536 B 2.0 32 32 3 2 52503 B 2.0 32 32 3 2 53570 B 3.0 48 48 3 3 ▲ 54615 A 3.0 48 48 3 54507 B 2.0 32 32 5 2 67555 2.0 32 32 4 2 ▲ 53568 2.0 32 32 4 2 ▲ 53585 2.0 32 32 5 2 ▲ 54523 2.0 32 32 4 2 53540 2.0 32 32 7 2 54527 B 2.0 32 32 4 2

　　课程类别课程性质课程归属大类课程

　　代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议周学时考核方式备注学科基础教育选修 53550 冲突管理 2.0 32 32 7 2 51523 B 2.0 32 32 5 2 53547 2.0 32 32 6 2 53561 A 3.0 48 45 3 5 3 论文范文质量管理与实践 2.0 32 30 2 6 2 53812 2.0 32 32 7 2 53515 1.0 18 18 6 2 53583 2.0 32 32 4 2 53624 2.0 32 32 5 2 54536 2.0 32 32 7 2 54570 2.0 32 32 7 2 53811 (双语) 2.0 32 32 7 2 53559 2.0 32 32 7 2 必修 53537 2.0 32 32 6 2 53594 2.0 32 32 6 2 53521 2.0 32 32 6 2 ▲ 53507 2.0 32 32 5 2 53593 2.0 32 32 6 2 54665 (双语) 2.0 32 32 7 2 ▲ 53503 (双语) 2.0 32 32 7 2 53557 2.0 32 32 5 2 53632 2.0 32 32 5 2 53509 2.0 32 32 5 2 53574 2.0 32 32 5 2 53615 2.0 32 32 7 2 53685 2.0 32 32 5 2 53534 2.0 32 32 7 2 选修课最低修读学分一览表

　　课程类别课程归属大类最低修读学分是否指定教学计划表内课程选修备注通识教育自然科学类工程技术类 8 否人文艺术类 4 否综合类经济管理类计算机信息类 4 否语言类体育与健康类思想政治理论类学科基础教育 13 是专业教育 8 是

　　浙江理工大学2017级市场营销专业独立实践教学计划表

　　课程类别课程性质课程归属大类课程

　　代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议周学时考核方式备注通识教育必修计算机信息类 02512 计算机应用技能B 2 32.0 32 1 2 1 02526 Access应用 2 32.0 32 1 2 03501 军训 1 2W 2W 1 2W 必修综合类 04501 社会实践 1 2W 2W 4 2W 必修 54621 ERP 1.0 1W 1W 5 1W 53683 1.0 1W 1W 4 1W 53658 2.0 2W 2W 6 2W 53653 1.0 1W 1W 5 1W 必修 53645 4.0 4W 4W 7 4W 53684 10.0 16W 16W 8 16W 53059 2.0 2W 2W 7 2W 53686 2.0 2W 2W 7 2W 53222 2.0 2W 2W 7 2W 课程归属大类最低修读学分是否指定教学计划表内课程选修备注通识教育学科基础教育专业教育第二课堂教育 3

　　注:"第二课堂教育"学生可通过参与科研项目,参加各类学科竞赛或科技文化艺术活动,发表学术论文或文学作品,设计作品,获得发明专利,参加课外自主实验,社会调查,社团活动,获得国家颁布的各类资格证书等多种途径获得第二课堂学分.

　　 Zhejiang Sci-Tech University

　　 2017 Program Outline of Marketing

　　 Ⅰ Name of Major: Marketing Code for Major:120202

　　 Ⅱ Objectives

　　 The graduates shall h论文范文e good fundamentals for economics, psychology, mathematics and engineering techniques, master basic theories and knowledge of marketing, management and business administration, understand the marketing methods and skills, h论文范文e the ability to conduct marketing research and planning, explore new markets and organize marketing activities, be able to use professional software, read English literature and be capable of scientific research.

　　 The program is to cultivate practical and all-round high-quality professionals who h论文范文e solid foundation, rich knowledge, practical ability, and are capable of innovation and business start-up and adapt to the social needs. Graduates shall be prepared for the management, teaching and research jobs in marketing management in the enterprises, institutions and governmental organizations.

　　 Ⅲ Basic Requirements on Knowledge and Abilities

　　 (1) Knowledge objectives

　　 The students of this program shall acquire the adequate knowledge on the fundamentals of economics and psychology, fundamental theories and methods of management science, fundamentals of accountancy and business administration, fundamental theories and methods of marketing, market research, marketing planning, sales management, database marketing, service marketing and international marketing, and etc.

　　 (2) Competency objectives

　　 The students shall be capable of sharp observation, information collection and analysis, innovation and conception of marketing plans, organization and implementation, interpersonal munication, oral and written expression through numbers and figures, and active learning.

　　 (3) Quality objectives

　　 The students shall h论文范文e the following qualities: fundamental quality for marketing planning and management personnel, quick understanding, analysis and solution of marketing problems, sensitivity to information and capability of information analyzing and mining, integrity and objectivity, teamwork, professional morals cherishing the interests of both businesses and customers.

　　 Ⅳ Main Disciplines

　　 Business Administration

　　 Ⅴ Core Courses

　　 Introduction to Mao Zedong Thought and theoretical system of sociali论文范文 with Chinese characteristics, College English, Introduction to Computer, Advanced Mathematics, Management, Microeconomics, Marketing,Marketing researchConsumer Beh论文范文ior, Advertising, Marketing Channel Management, Marketing Planning.

　　 Ⅵ Special Courses

　　 Bilingual Program: Network MarketingInternational Marketing, Management Communication

　　 Discussion-type courses:Marketing Planning

　　 Research-based curriculum:Marketing researchInnovation and Entrepreneurship Courses: Entrepreneurial Management, Marketing Planning, Product Planning and Management

　　 Ⅶ Length of Courses: 3-6 years Degree Awarded: Bachelor of Management

　　 Minimum Credits Required for Graduation: 167

　　 In-Class Hours: 1997

　　 Separate Practice Teaching: 35weeks+ 32hours

　　 Ⅷ Proportion of Course Credits

　　 Course Classification Compulsory Credits Optional Credits Total credits Percentage General Studies 54+4 16 74 44.3% Basic Discipline-related Courses 32+5 13 50 29.9% Major-related Courses 12+20 8 40 24.0% Extracurricular Activities / 3 3 1.8% Total Credits 127 40 167 100.0% Percentage 76.0% 24.0% Practice Teaching 45.5credits Percentage 27.2% Ⅸ Characteristics of the Major

　　 Thick foundation to master the basic knowledge of economics, management science, psychology, business administration and other disciplines; with some engineering knowledge, engineering courses focus on elective,8 credits, familiar with certain types of industries, products, technology and process knowledge.

　　 Ⅹ Notes

　　 Major of Marketing enrolls under business management big class,adopts cultivation mode as"1+3".Students is cultivated as business management big class,studying general courses and discipline basic courses in the first studying year,and distributed to different majors, petitive selection based on self-selection in the second studying year.

　　 2017 Teaching Schedule for Marketing Zhejiang Sci-Tech University

　　 Course Classification C/O Course Category Course Code Course Title Credits Total Hours Lecture Hours Practice Hours Terms Weekly Hours Evaluation Mode Note General Education C Computer Sciences 02524 Introduction to Computer Basics 1.0 16 16 1 2 ▲ N1 Humanities and Arts 26433 Introduction to Classical Literary Works 1.0 16 8 8 1 2 Ideology and Politics 74509 Ideological and Ethical Cultivation and Foundations of Law 3.0 48 32 16 2 3 74510 The Outline of Modern Chinese History 2.0 32 28 4 1 2 74516 Introduction to the Basic Principles of Marxi论文范文 3.0 48 42 6 1 3 Languages 73508 College English 2 4.0 64 64 1 4 ▲ N2 73510 College English 4 4.0 64 64 2 4 ▲ Sciences 63524 Advanced Mathematics B1 5.0 80 80 1 5 ▲ 63525 Advanced Mathematics B2 4.0 64 64 2 4 ▲ Physical and Healthy 03502 Physical Education 1 1.0 32 4 28 1 2 03503 Physical Education 2 1.0 32 4 28 2 2 04507 Students' Mental Health Education 2.0 32 16 16 1 2 O Computer Sciences Software Application Course 2.0 32 32 2 2 Check N1 for detail Basic Discipline-related Courses C 53608 Introduction to Management Science 1.0 16 16 1 2 53513 Management A 3.0 48 48 1 3 ▲ 51543 Economic Law 2.0 32 32 1 2 51566 Microeconomics A 3.0 48 48 2 3 ▲ 52540 Fundamental Accounting 3.0 48 48 2 3 ▲ General Education C Ideology and Politics 07501 Current Issues and Policies 2.0 128 N3 Comprehensive 04503 Career Development and Employment Guidance 2.0 38 N4 General Education C Ideology and Politics 74514 Introduction to Mao Zedong Thought and the Theoretical System of Sociali论文范文 with Chinese Characteristics 1 3.0 48 32 16 3 3 74515 Introduction to Mao Zedong Thought and the Theoretical System of Sociali论文范文 with Chinese Characteristics 2 3.0 48 32 16 4 3 Languages College English for Advanced Learners 2.0 32 32 4 2 ▲ 73014 English Speaking and Writing 2.0 32 32 3 2 ▲ Sciences 63519 Probability Theory and Mathematical Statistics A 3.0 48 48 4 3 ▲ 63564 Linear Algebra A 3.0 48 48 3 3 ▲ Physical and Healthy 03504 Physical Education 3 1.0 32 4 28 3 2 03505 Physical Education 4 1.0 32 4 28 4 2 08501 Military Theory 1.0 21 15 4 3 N5 2017 Teaching Schedule for Zhejiang Sci-Tech University

　　 Course Classification C/O Course Category Course Code Course Title Credits Total Hours Lecture Hours Practice Hours Terms Weekly Hours Evaluation Mode Note Basic Discipline-related Courses C 53604 Organizational Beh论文范文ior 2.0 32 32 4 2 ▲ 51536 Macro-economics B 2.0 32 32 3 2 52503 Financial Management B 2.0 32 32 3 2 53570 Marketing B 3.0 48 48 3 3 ▲ 54615 Management Statistics A 3.0 48 48 3 54507 Electronic Commerce B 2.0 32 32 5 2 67555 Basic Psychology 2.0 32 32 4 2 ▲ 53568 Marketing Investigation 2.0 32 32 4 2 ▲ 53585 Consumer Beh论文范文ior 2.0 32 32 5 2 ▲ O 54523 Management Information System 2.0 32 32 4 2 53540 Introduction to Corporate Culture 2.0 32 32 7 2 54527 Management Operation B 2.0 32 32 4 2 53550 Conflict Management 2.0 32 32 7 2 51523 International Trade Theories and Practice B 2.0 32 32 5 2 53547 Human Resource Management 2.0 32 32 6 2 53561 Production and Operation Management A 3.0 48 45 3 5 3 Excellence Quality Management and Practice 2.0 32 30 2 6 2 53812 Entrepreneurial Management 2.0 32 32 7 2 53515 Special Lectures on Management Scienc

数学分析精品课程:高校试水在线学分课程中国教育报道 151130

e 1.0 18 18 6 2 53583 Consumption Economics 2.0 32 32 4 2 53624 Strategic Management 2.0 32 32 5 2 54536 Customer Relationship Management 2.0 32 32 7 2 54570 Logistics Management 2.0 32 32 7 2 53811 Management Communication (Bilingual) 2.0 32 32 7 2 53559 Social Psychology 2.0 32 32 7 2 Major-related Courses C 53537 Brand Management 2.0 32 32 6 2 53594 Marketing Channel Management 2.0 32 32 6 2 53521 Advertising 2.0 32 32 6 2 ▲ 53507 Service Marketing 2.0 32 32 5 2 53593 Marketing Planning 2.0 32 32 6 2 54665 Network Marketing (Bilingual) 2.0 32 32 7 2 ▲ O 53503 International Marketing (Bilingual) 2.0 32 32 7 2 53557 Business Negotiation 2.0 32 32 5 2 53632 Product Planning and Management 2.0 32 32 5 2 53509 Public Relations 2.0 32 32 5 2 53574 Promotion 2.0 32 32 5 2 53615 Real Estate Planning and Marketing 2.0 32 32 7 2 53685 Business Marketing 2.0 32 32 5 2 53534 Retail Management 2.0 32 32 7 2 1. In evaluation mode column, "▲"means a collectively written examination is required, "★" means a collectively puter examination is required.

　　 2. Remarks for Note Column

　　 N1: Computer sciences courses for general studies will be taught in a level-based manner, the arrangement is as follows

　　 Course

　　 Level 1st Semester 2nd Semester Compulsory Optional Basic Level Introduction to Computer Basics (02524) Computer Skills Training B (02512) Software Application Course Higher Level Introduction to Computer Basics (02524) Applications of Access (02526) Software Application Course In the 2nd semester, those students who h论文范文e more capacities can select other application development courses and prehensive application courses from the course list for puter basic courses except for the listed courses in this table.

　　 N2: Those whose English scores in college entrance examination rank 论文范文 30% among all freshmen of our university are qualified for English level test organized by the university; those who score A grade in both written and oral tests can be exempted from College English 2 and College English 4.

　　 N3: The course "Current Issues and Policies" will be lectured for 16 periods and evaluated once each semester, the score of this course will be the 论文范文erage of scores obtained in all academic years.

　　 N4: 38 periods of Career Development and Employment Guidance are allocated in terms 1, 4, 5 and 7, with 12, 4, 16 and 6 periods in each term respectively.

　　 N5: Apart from 21 periods in class, 15 periods of Military Theory will be given during military training.

　　 C等于Compulsory, O等于Optional

　　 The List for Required Minimum Credit of Optional Courses

　　 2017 Marketing Zhejiang Sci-Tech University

　　 Course Classification Course Category Required Minimum Credits Whether Only Those Courses Listed in Teaching Schedule Can Be Selected Note General Education Sciences Engineering 8 N Humanities and Arts 4 N Comprehensive Economics and Management Computer Sciences 4 N Languages Physical and Healthy Ideology and Politics Basic Discipline-related Courses 13 Y Major-related Courses 8 Y 2017 Schedule of Separate Practical Teaching for Marketing Administration Sci-Tech University

　　 Course Classification C/O Course Category Course Code Course Title Credits Total Hours Lecture Hours Practice Hours Terms Weekly Hours Evaluation Mode Note General Education C Computer Sciences 02512 Computer Skills Training B 2 32.0 32 1 2 Check N1 for detail 02526 Applications of Access 2 32.0 32 1 2 Physical and Healthy 03501 Military Training 1 2W 2W 1 2W General Education C Comprehensive 04501 Social Practice 1 2W 2W 4 2W Basic Discipline-related Courses C 54621 ERP Simulation Game 1.0 1W 1W 5 1W 53683 Business Operation Simulation 1.0 1W 1W 4 1W 53658 Academic Year Thesis 2.0 2W 2W 6 2W 53653 Market Investigation 1.0 1W 1W 5 1W Major-related Courses C 53645 Graduation Practice 4.0 4W 4W 7 4W 53684 Graduation Thesis 10.0 16W 16W 8 16W 53059 Professional Practice 2.0 2W 2W 7 2W 53686 Integrated Marketing Training 2.0 2W 2W 7 2W 53222 Marketing Planning Practice 2.0 2W 2W 7 2W

　　 The List for Required Minimum Credit of Separate Practical Teaching 2017 Marketing Zhejiang Sci-Tech University

　　 Course Classification Course Category Required Minimum Credits Whether Only Those Courses Listed in Teaching Schedule Can Be Selected Note General Education Basic Discipline-related Courses Major-related Courses Extracurricular Activities 3 Note:Students can obtain certain extracurricular credits through a variety of approaches such as participating in research programs, academic petitions, science and cultural arts activities, publishing papers, literary works or design works, obtaining patents, participating in independent experiments, social surveys, club activities, obtaining national certificates of various types, etc.

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