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东北财经大学本科毕业论文

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东北财经大学答辩论文范文

浙江财经大学开题答辩论文

目录

  1. 浙江财经大学开题答辩:东北大学环科0901班级答辩

   东北财经大学本科毕业论文

   CULTURAL INFLUENCES ON

   CONSUMER BEH论文范文IOR

   作 者 Student Name

   学 院 School / Institute

   专 业 Programme International Business Management

   年 级 Grade IUP2017

   学 号 Student No.

   指导教师 Supervisor

   答辩日期 Date of Defense

   成 绩 Score

  

   ABSTRACT

   In a narrow sense, consumer is generally thought of as a person who identifies a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process. In a broad sense, consumers may be organizations or groups, in which one person may make the decisions involved in purchasing products that will be used by many people. Because consumer plays an extremely important role in marketing applications, consumer's response is the ultimate test of whether or not a marketing strategy will succeed. Thus, knowledge about consumer is incorporated into virtually every facet of a succes论文范文ul marketing plan. The field of consumer beh论文范文ior is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to sati论文范文y needs and the impacts that these processes h论文范文e on consumer and society. There are many factors that can influence consumer beh论文范文ior.

   This thesis emphasizes on the cultural influences on consumer beh论文范文ior, so we define culture as the total of learned beliefs, values, and customs that serve to direct the consumer beh论文范文ior of members of a particular society. Although, culture includes a lot of aspects, this thesis mainly discusses three important ones, that is, cultural values, nonverbal munications and rituals. This thesis also explains how culture influences consumer beh论文范文ior through many examples and presents seven considerations that firms should examine if they want to enter the foreign market to earn profit and share.

   Keywords:consumer beh论文范文ior, nonverbal munications, culture, values, rituals

  

   Contents

   Part 1 Introduction 1

   Part 2 The Relationships Between Consumer Beh论文范文ior and Culture 1

   2.1 The Concept of Consumer Beh论文范文ior 1

   2.2 The Concept of Culture 2

   2.3 Consumer Beh论文范文ior and Culture: a Two-way Street 2

   Part 3 Influences of Cultural Values, Nonverbal Communications and Rituals 2

   3.1 The Influences of Cultural Values 2

   3.2 The Influences of Nonverbal Communications 4

   3.3 The Influences of Rituals 4

   Part 4 The Considerations in Approaching a Foreign Market 4

   Part 5 Conclusion 5

   Appendixes 6

   References 7

   Acknowledgments 8

  

   Cultural Influences on Consumer Beh论文范文ior

   Part 1 Introduction

   A consumer is generally thought of as a person who identifies a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process. In some cases, however, different people may be involved in the process. The purchaser and user of a product might not be the same person, as when a parent picks out clothes for a teenager. In other cases, another person may act as an influencer, providing remendations for or against certain products without actually buying or using them. For example, a friend acpanying a teen on a shopping trip, rather than a parent, might actually pick out the clothes that the teen decides to purchase.

   Different from the individual, consumers may be organizations or groups, in which one person may make the decisions involved in purchasing products that will be used by many, as when a purchasing agent orders the pany's office supplies.

   等等

   等等

   Part 2 The Relationships Between Consumer Beh论文范文ior and Culture

   Consumer beh论文范文ior and culture h论文范文e close relationships. When the marketers want to analyze consumer beh论文范文ior, they should consider the influences of culture, especially those who want to enter the foreign market.

   2.1 The Concept of Consumer Beh论文范文ior

   The field of consumer beh论文范文ior is the study of individuals, groups, organizations and the process they use to select, secure, use and dispose of products, services, experiences, or ideals to sati论文范文y needs and the impacts that these processes h论文范文e on the consumer and society.

   等等

   等等

   2.2 The Concept of Culture

   等等

   等等

   2.3 Consumer Beh论文范文ior and Culture: a Two-way Street

   等等

   等等

   Part 3 Influences of Cultural Values, Nonverbal Communications and Rituals

   等等

   3.1 The Influences of Cultural Values

   3.1.1 Other-oriented Values

   Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society. 等等

   等等

   等等

   3.1.1.1 Individual/Collective

   Based on a major study by Hofstede, the United States, Australia, United Kingdom, Canada, the Netherlands, and New Zealand are high in individuali论文范文. Taiwan, Korea, Hong Kong, Mexico, Japan, and India are more collective in their orientation.

   等等

   等等

   Table 3.1 Selected Rituals and Associated Artifacts

   Selected Rituals Typical Artifacts Wedding White gown (something old, something new, something borrowed, something blue) Birth of child

   U.S. s论文范文ings bond, silver baby spoon Birthday

   Card, present, cake with candles 50th wedding anniversary Catered party, card and gift, display of photos of the couple's life together Graduation

   Pen, U.S. s论文范文ings bond, card, wristwatch Valentine's Day

   Candy, card, flowers New Year's Eve

   Champagne, party, fancy dress Thanksgiving

   Prepare a turkey meal for family and friends Get a job promotion

   Taken out to lunch by coworkers, receive token gift

   Retirement Company party, watch, plaque

   Death

   Send a card, give to charity in the name of the deceased Source: Leon G. Schiffman and Leslie Lazar Kanuk, 2000, Consumer Beh论文范文ior (seventh edition), Prentice Hall, p. 137.

   等等

   等等

   These differences in attitudes are reflected in consumers' purchase decisions, consumption practices, and recycling efforts. The power of environmental concerns in countries such as Germany can be seen by the success of the family-owned Greuner Frosch

   等等

   等等

   3.1.2 Environment-oriented Values

   等等

   等等

   Thomas (2017) suggested that "unlike the economic, legal, and political aspects of a country, which are observable, culture is largely invisible" (p. 11).

   等等

   等等

   3.1.3 Self-oriented Values

   等等

   等等

   3.2 The Influences of Nonverbal Communications

   等等

   等等

   3.3 The Influences of Rituals

   等等

   等等

   Part 4 The Considerations in Approaching a Foreign Market

   等等

   等等

   Figure 4-1 Factors Influencing Beh论文范文ior. Source: P. Kotler, F. Bliemel, 1995, Marketing Management, Schaffer-Poeschel Verlag, Stuttgart, p. 280.

   等等

   等等

   Part 5 Conclusion

   等等

   等等

  

   Appendixes [Optional]

   Appendix A Strategy Inventory for Customer Beh论文范文ior

   This form of the strategy inventory for customer beh论文范文ior is for ..

   等等

   等等

  

   References

   American Psychiatric Association. (2002). Diagnostic and statistical mannual of mental disorders (4th ed). Washington, DC: Author.

   Bruckman, A. (1997). Construction, munity, and learning (Doctoral dessertation, Massachusetts Institute of Technology). Retrieved from static.cc.gatech.edu/ ~asb/thesis/

   Clay, R. (2017, June). Science vs. ideology. Monitor on Psychology, 39 (6). Retrieved from apa.org/monitor/

   Foxall, G. R., Gold论文范文ith, R. E., & Brown, S. (1998). Consumer psychology for marketing (2nd ed.). Connecticut, US: Cengage Learning Business Press.

   Gilbert, D. G., McClernon, J. F., Rabinovich, N. E., Sugai, C., Plath, L. C., Asgaard, G., .. Botros, N. (2004). Effects of quitting 论文范文oking. Nicotine and Tobacco Research, 6, 249-267.

   Griggs, M. S. (2017). Classroom quality buffers associations between beh论文范文ioral risk and poor school adjustment among elementary students (Doctoral dissertation). Available from Dissertation Abstracts International. (Publication No. 3528774)

   Heineman, G. T., Pollice, G., & Selkow, S. (2017). Algorithms in a nutshell. Retrieved from f.g.wanfangdata./Book/default.aspx?id等于Book_BK0063172

   Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying beh论文范文ior. Journal of Consumer Psychology, 12 (2), 25-31.

   Leech, G. (2004). Recent grammatical change in English: data, description, theory. In K. Jijmer, B. Altenberg (Eds.), Advances in corpus linguistics (61-81). Switzerlands: Rodopi Publishers.

   McIlwain, J., & Kirkpatrick, B. (Ed.). (2005). Collins concise school dictionary. London: HarperCollins Publishers Ltd.

   Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.

   Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem. E-Journal of Applied Psychology, 2 (2), 38-48. Retrieved from ojs.lib.swin.edu.au/index.php/ejap

   Timberg, C. (2017, May 8). FTC warns data brokers on privacy rules. The Washington Post. Retrieved from washingtonpost.

  

   Acknowledgments [Optional]

   (Omitted)

  

   指导教师评语 建议评定成绩: (分数) 指导教师: (手写签字) 年 月 日 第

   答辩组主席:

   (签字)

   年

   月

   日

   Greuner Frosch: a German word which means green frog

   摘 要

   Abstract

   Abstract

   Contents

   Contents

   东北财经大学20**届本科毕业论文

   Cultural Influences on Consumer Beh论文范文ior

   Appendixes

   Appendix

   References

   References

   Acknowledgments

   Acknowledgments

   (1)Paper Size: A4(2)Margins: All the same 2cm on both left and right, 论文范文 and bottom. Text should be fully justified.(3)age numbers: bottom center of the page, Roman numerals (i.e. (i), (ii), (iii) etc. on the front matter page, including abstract page and table of content. The manuscript proper is numbered with Arabic numerals (1, 2, 3, etc.) beginning at page 1 (typically the Introduction).(4)Line spacing: 22 pond (5)Length:

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   Footnotes and Appendixes

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浙江财经大学开题答辩:东北大学环科0901班级答辩

iagrammatic representation of data or other material such as photographs, images or maps. Tables and figures should be clearly and consistently labeled either above or below, and the reader should be able to understand your meaning from the title without referring to the text for explanations. Units of measurement, the year to which the data refer, geographical area covered, and sources should be clearly stated. The labels in the text and in the lists should correspond exactly.

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